{"id":991210,"date":"2023-12-29T00:00:00","date_gmt":"2023-12-28T21:00:00","guid":{"rendered":"https:\/\/cukurpartners.com\/perakende-ticarette-uygulanacak-ilke-ve-kurallar-hakkinda-yonetmelikte-degisiklik-yapildi\/"},"modified":"2023-12-29T00:00:00","modified_gmt":"2023-12-28T21:00:00","slug":"perakende-ticarette-uygulanacak-ilke-ve-kurallar-hakkinda-yonetmelikte-degisiklik-yapildi","status":"publish","type":"post","link":"https:\/\/cukurpartners.com\/tr\/perakende-ticarette-uygulanacak-ilke-ve-kurallar-hakkinda-yonetmelikte-degisiklik-yapildi\/","title":{"rendered":"PERAKENDE T\u0130CARETTE UYGULANACAK \u0130LKE VE KURALLAR HAKKINDA Y\u00d6NETMEL\u0130KTE DE\u011e\u0130\u015e\u0130KL\u0130K YAPILDI"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><span style=\"font-weight: 400;\">Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan 14 Aral\u0131k 2023 tarihli Resmi Gazete\u2019de yay\u0131nlanan \u201cPerakende Ticarette Uygulanacak \u0130lke Ve Kurallar Hakk\u0131nda Y\u00f6netmelikte De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik\u201d ile perakende ticarete ili\u015fkin kurallarda de\u011fi\u015fiklik yap\u0131ld\u0131. Bakanl\u0131k, s\u00f6z konusu de\u011fi\u015fikliklerin 2023 y\u0131l\u0131n\u0131n Ocak ay\u0131nda 6585 say\u0131l\u0131 Perakende Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019da yap\u0131lan de\u011fi\u015fikliklere uyum sa\u011flanmas\u0131 amac\u0131yla yap\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>TEDAR\u0130K Z\u0130NC\u0130R\u0130NDE HAKSIZ REKABET\u0130N \u00d6N\u00dcNE GE\u00c7\u0130L\u0130YOR<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y\u00f6netmelik\u2019in 4. maddesinde yap\u0131lan de\u011fi\u015fiklikler ile birlikte; tedarik zincirindeki akt\u00f6rler aras\u0131nda haks\u0131z rekabet te\u015fkil eden eylemlerin \u00f6n\u00fcne ge\u00e7ilmesi ama\u00e7land\u0131. S\u00f6z konusu maddeye eklenen tan\u0131m ile birlikte \u00fcretici, tedarik\u00e7i ve perakende i\u015fletmeler aras\u0131ndaki ticari ili\u015fkilerde taraflardan birinin di\u011fer taraf\u0131n ticari faaliyetlerini \u00f6nemli \u00f6l\u00e7\u00fcde bozan, makul karar verme yetene\u011fini azaltan veya normal \u015fartlarda taraf olmayaca\u011f\u0131 bir ticari ili\u015fkinin taraf\u0131 olmas\u0131na sebep olan faaliyetler \u201chaks\u0131z ticari uygulama\u201d olarak tan\u0131mland\u0131 ve bu uygulamalar\u0131n tespiti halinde akt\u00f6rlere idari para cezas\u0131 uygulanaca\u011f\u0131 d\u00fczenlendi. Buna g\u00f6re;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kampanya yapmak istemeyen bir tarafa kampanya maliyetini yans\u0131tmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00f6zle\u015fmelerde kar\u015f\u0131 taraf\u0131n aleyhine tek tarafl\u0131 de\u011fi\u015fiklik yapma yetkisi veren d\u00fczenlemeler yapmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yine s\u00f6zle\u015fmelerde vade-iade-kampanya ko\u015fullar\u0131 gibi esasl\u0131 hususlarda a\u00e7\u0131k ve anla\u015f\u0131l\u0131r olmayan h\u00fck\u00fcmlere yer vermek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kalite standartlar\u0131n\u0131 sa\u011flamak amac\u0131yla i\u00e7erik ve teknoloji konusundaki standartlara ili\u015fkin beklentiler d\u0131\u015f\u0131nda di\u011fer taraf\u0131 \u00fc\u00e7\u00fcnc\u00fc bir taraftan \u00fcr\u00fcn veya mal almaya zorlamak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn talebini do\u011frudan etkileyen herhangi bir hizmet (\u00f6rne\u011fin; reklam hizmeti) vermeyen ve verdi\u011fi hizmetin t\u00fcr\u00fc, s\u00fcresi ve\/veya say\u0131s\u0131n\u0131 ve hizmet bedelinin tutar ya da oran\u0131n\u0131 s\u00f6zle\u015fmede belirtmeyen taraf\u0131n kar\u015f\u0131 taraftan prim veya benzeri bedel almas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 ve tadilat\u0131, ciro a\u00e7\u0131\u011f\u0131, banka ve kredi kart\u0131 kat\u0131l\u0131m bedeli ve ba\u015fka adlar alt\u0131nda di\u011fer taraftan prim ve bedel almak<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Di\u011fer ticari akt\u00f6rler nezdinde zarar do\u011furup do\u011furmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n her hal\u00fckarda haks\u0131z ticari uygulama olarak kabul edilecek.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ek olarak,\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130dari ve cezai yapt\u0131r\u0131mlara, m\u00fc\u015fteri \u015fikayetlerine veya benzer durumlara ili\u015fkin maliyetlerin \u00fcretici veya tedarik\u00e7iye yans\u0131tmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kamu kurumlar\u0131na veya adli mercilere ba\u015fvuruldu\u011funda kar\u015f\u0131 tarafa ticari misillemelerde bulunmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletme \u00f6l\u00e7e\u011fi, \u00fcr\u00fcn ve faaliyetlerle ilgili \u00f6nemli konularda ger\u00e7e\u011fe ayk\u0131r\u0131 veya yan\u0131lt\u0131c\u0131 a\u00e7\u0131klamalarda bulunarak kar\u015f\u0131 taraf\u0131n zarar g\u00f6rmesine neden olmak<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Eylemleri de haks\u0131z ticari uygulama olarak de\u011ferlendirilebilecek.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>TARIM VE GIDA \u00dcR\u00dcNLER\u0130NE \u0130L\u0130\u015eK\u0130N TEDAR\u0130K Z\u0130NC\u0130RLER\u0130NE \u00d6ZEL D\u00dcZENLEME<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y\u00f6netmelik kapsam\u0131nda t\u00fcm tedarik zincirlerine getirilen ilkeler ve kurallar\u0131n yan\u0131 s\u0131ra tar\u0131m ve g\u0131da \u00fcr\u00fcnlerinin tedarik zinciri \u00f6zelinde de d\u00fczenlemeler mevcut. Bu sekt\u00f6rde faaliyet g\u00f6steren ticari akt\u00f6rler i\u00e7in ticari ili\u015fkinin ko\u015fullar\u0131n\u0131 yaz\u0131l\u0131 s\u00f6zle\u015fmeyle veya taraflar aras\u0131ndaki mutabakat\u0131 g\u00f6sterebilecek e-posta, faks veya elektronik ortamdaki di\u011fer yaz\u0131l\u0131 ara\u00e7larla belirlenmesi rekabetin korunabilmesi i\u00e7in \u015fart ko\u015fuluyor. Ek olarak, \u00fcretim tarihinden itibaren otuz (30) g\u00fcn i\u00e7inde bozulabilen tar\u0131m ve g\u0131da \u00fcr\u00fcnlerine ili\u015fkin sipari\u015flerin tesliminden \u00f6nceki otuz (30) g\u00fcn i\u00e7erisinde iptal edilmesi ile bu \u00fcr\u00fcnlerin tesliminden sonra zayi olmas\u0131 halindeki maliyetlerin di\u011fer tarafa yans\u0131t\u0131lmas\u0131 da rekabete ayk\u0131r\u0131 kabul edilecek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcretim tarihinden itibaren otuz (30) g\u00fcn i\u00e7erisinde bozulabilen bu tar\u0131m ve g\u0131da \u00fcr\u00fcnleri i\u00e7in \u00f6deme vadesi Y\u00f6netmelik\u2019e g\u00f6re k\u0131rk be\u015f (45) g\u00fcn\u00fc ge\u00e7emeyecek. Kald\u0131 ki, taraflar\u0131n ekonomik \u00f6l\u00e7eklerine g\u00f6re bu s\u00fcre daha az da olabilecek.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>K\u00dc\u00c7\u00dcK \u00d6L\u00c7EKL\u0130 \u0130\u015eLETMELER KORUNUYOR<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y\u00f6netmelik kapsam\u0131ndaki de\u011fi\u015fikliklerde k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmelerin korunmas\u0131 da ama\u00e7lan\u0131yor. \u00d6rne\u011fin; \u00fcretim tarihinden itibaren otuz (30) g\u00fcn i\u00e7erisinde bozulabilen tar\u0131m ve g\u0131da \u00fcr\u00fcnleri i\u00e7in \u00f6ng\u00f6r\u00fclebilecek maksimum \u00f6deme s\u00fcresi olan k\u0131rk be\u015f (45) g\u00fcn, alacakl\u0131 olan taraf\u0131n kar\u015f\u0131 tarafa g\u00f6re K\u00fc\u00e7\u00fck ve Orta B\u00fcy\u00fckl\u00fckteki \u0130\u015fletmeler Y\u00f6netmeli\u011fi uyar\u0131nca k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli oldu\u011fu hallerde ancak otuz (30) g\u00fcn olabilecek. Yine bozulabilen \u00fcr\u00fcnler d\u0131\u015f\u0131ndaki tar\u0131m ve g\u0131da \u00fcr\u00fcnleri i\u00e7in de bor\u00e7lu tarafa g\u00f6re k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli olan alacakl\u0131lara azami altm\u0131\u015f (60) g\u00fcn i\u00e7erisinde \u00f6deme yap\u0131lmas\u0131 gerekmekte. Hat\u0131rlatmak isterim ki, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn otuz (30) g\u00fcn i\u00e7erisinde bozulup bozulmad\u0131\u011f\u0131 konusunda \u015f\u00fcpheye d\u00fc\u015ferseniz Bakanl\u0131k, Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131\u2019ndan bu konuda g\u00f6r\u00fc\u015f alabilirsiniz.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>GLUTENS\u0130Z VE LAKTOZSUZ \u00dcR\u00dcNLERE ULA\u015eIM ARTIK DAHA KOLAY<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y\u00f6netmelik\u2019in 11. maddesine yap\u0131lan ekleme ile birlikte esas i\u015fletme konusu g\u0131da, i\u00e7ecek, temizlik ve ki\u015fisel bak\u0131m \u00fcr\u00fcnleri gibi h\u0131zl\u0131 t\u00fcketim mallar\u0131n\u0131n sat\u0131\u015f\u0131 olan b\u00fcy\u00fck ma\u011faza ve zincir ma\u011fazalar ile bayi i\u015fletme ve \u00f6zel yetkili i\u015fletmelere yeni beslenme al\u0131\u015fkanl\u0131klar\u0131yla ilgili bir y\u00fck\u00fcml\u00fcl\u00fck getiriliyor. Eklemeye g\u00f6re, <\/span> <span style=\"font-weight: 400;\">Ticaret Bakanl\u0131\u011f\u0131 bu ma\u011faza ve i\u015fletmeler ile \u015fube say\u0131s\u0131 iki y\u00fczden fazla olan zincir ma\u011fazalara iki y\u00fcz elli metrekareden fazla sat\u0131\u015f alan\u0131na sahip \u015fubelerinde uygulanmak \u00fczere t\u0131bbi beslenme tedavisi gerektiren hastal\u0131klara y\u00f6nelik g\u0131da \u00fcr\u00fcn\u00fc sat\u0131\u015f y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirmeye yetkili olacak. Dolay\u0131s\u0131yla, halk\u0131n zincir market raflar\u0131nda glutensiz, laktozsuz ve benzeri t\u0131bbi beslenmeye y\u00f6nelik \u00fcr\u00fcnlere eri\u015fimi kolayla\u015facak.<\/span><\/p>\n<p><b>Y\u00f6netmelik\u2019te yap\u0131lan bu d\u00fczenlemeler 1 Ocak 2024\u2019te y\u00fcr\u00fcrl\u00fc\u011fe girecek.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><strong>Av. Burcu G\u00fcr<\/strong><\/p>\n<\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan 14 Aral\u0131k 2023 tarihli Resmi Gazete\u2019de yay\u0131nlanan \u201cPerakende Ticarette Uygulanacak \u0130lke Ve Kurallar Hakk\u0131nda Y\u00f6netmelikte De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik\u201d ile perakende ticarete ili\u015fkin kurallarda de\u011fi\u015fiklik yap\u0131ld\u0131. Bakanl\u0131k, s\u00f6z konusu de\u011fi\u015fikliklerin 2023 y\u0131l\u0131n\u0131n Ocak ay\u0131nda 6585 say\u0131l\u0131 Perakende Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019da yap\u0131lan de\u011fi\u015fikliklere uyum sa\u011flanmas\u0131 amac\u0131yla yap\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. TEDAR\u0130K Z\u0130NC\u0130R\u0130NDE HAKSIZ REKABET\u0130N&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[341,335,336],"tags":[],"class_list":["post-991210","post","type-post","status-publish","format-standard","hentry","category-is-hayatina-bakis","category-sirketler-ve-ticaret-hukuku","category-yasal-mevzuata-uyum"],"_links":{"self":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/991210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/comments?post=991210"}],"version-history":[{"count":0,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/991210\/revisions"}],"wp:attachment":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/media?parent=991210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/categories?post=991210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/tags?post=991210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}