{"id":993534,"date":"2025-08-25T08:59:33","date_gmt":"2025-08-25T05:59:33","guid":{"rendered":"https:\/\/cukurpartners.com\/?p=993534"},"modified":"2025-08-26T09:29:41","modified_gmt":"2025-08-26T06:29:41","slug":"e-ticaretin-yeni-kurallari-yabanci-saticilar-icin-turkiyede-temsilci-bulundurma-zorunlulugu","status":"publish","type":"post","link":"https:\/\/cukurpartners.com\/tr\/e-ticaretin-yeni-kurallari-yabanci-saticilar-icin-turkiyede-temsilci-bulundurma-zorunlulugu\/","title":{"rendered":"E-Ticaretin Yeni Kurallar\u0131: Yabanc\u0131 Sat\u0131c\u0131lar \u0130\u00e7in T\u00fcrkiye\u2019de Temsilci Bulundurma Zorunlulu\u011fu"},"content":{"rendered":"
\n

E-ticaret, g\u00fcn\u00fcm\u00fczde d\u00fcnya genelinde h\u0131zla b\u00fcy\u00fcyen bir sekt\u00f6r haline geldi. S\u0131n\u0131rlar\u0131n ortadan kalkt\u0131\u011f\u0131 bu yeni ticaret anlay\u0131\u015f\u0131nda, d\u00fcnyan\u0131n herhangi bir yerindeki bir sat\u0131c\u0131, T\u00fcrkiye\u2019deki t\u00fcketicilere kolayl\u0131kla \u00fcr\u00fcn satabilmekte. Ancak bu k\u00fcresel eri\u015fim, t\u00fcketici haklar\u0131n\u0131n korunmas\u0131, vergi d\u00fczenlemeleri ve ticari denetim mekanizmalar\u0131 a\u00e7\u0131s\u0131ndan baz\u0131 sorunlar\u0131 da beraberinde getirmi\u015f durumda. \u00d6zellikle yurtd\u0131\u015f\u0131ndan yap\u0131lan al\u0131\u015fveri\u015flerde t\u00fcketicilerin muhatap bulamamas\u0131, iade ve garanti s\u00fcre\u00e7lerinde ya\u015fanan aksakl\u0131klar ve vergi kontrol\u00fc eksiklikleri dikkat \u00e7ekmekte.<\/p>\n

Bu sorunlara \u00e7\u00f6z\u00fcm getirmek amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131, e-ticaret alan\u0131nda \u00f6nemli bir d\u00fczenleme yaparak, T\u00fcrkiye\u2019de \u00fcr\u00fcn satmak isteyen yabanc\u0131 sat\u0131c\u0131lara T\u00fcrkiye\u2019de bir yasal temsilci atama zorunlulu\u011fu getirdi. Bu yeni d\u00fczenleme, hem t\u00fcketicinin haklar\u0131n\u0131n korunmas\u0131n\u0131 hem de T\u00fcrkiye\u2019deki ticari denetimin daha etkin yap\u0131lmas\u0131n\u0131 ama\u00e7lamakta.<\/p>\n

YASAL DAYANAK VE D\u00dcZENLEMEN\u0130N KAPSAMI<\/b><\/p>\n

Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan de\u011fi\u015fiklikler, Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun ve bu kanuna ba\u011fl\u0131 y\u00f6netmeliklerde yap\u0131lan g\u00fcncellemelerle hayat\u0131m\u0131za girdi. 2024 y\u0131l\u0131 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe giren d\u00fczenleme ile T\u00fcrkiye\u2019de yerle\u015fik olmayan ve T\u00fcrkiye\u2019deki t\u00fcketicilere mal veya hizmet sat\u0131\u015f\u0131 yapan yabanc\u0131 firmalar\u0131n, T\u00fcrkiye\u2019de bir yasal temsilci bulundurmas\u0131 zorunlu hale gelmi\u015f durumda.<\/p>\n

Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlanan ve 30 Ekim 2024 tarihli Resm\u00ee Gazete\u2019de yay\u0131mlanan \u201cUzaktan \u0130leti\u015fim Ara\u00e7lar\u0131 Yoluyla Piyasaya Arz Edilen \u00dcr\u00fcnlerin Piyasa G\u00f6zetimi ve Denetimi Hakk\u0131nda Y\u00f6netmelik\u201d, be\u015f ayl\u0131k bir ge\u00e7i\u015f s\u00fcrecinin ard\u0131ndan 1 Nisan 2025 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe girdi.<\/b><\/b><\/p>\n

Y\u00f6netmelik; internet, mobil uygulamalar, televizyon ve radyo gibi uzaktan ileti\u015fim ara\u00e7lar\u0131 yoluyla yap\u0131lan sat\u0131\u015flarda, \u015feffafl\u0131\u011f\u0131 art\u0131rmak, \u00fcr\u00fcn g\u00fcvenli\u011fini sa\u011flamak ve t\u00fcketici haklar\u0131n\u0131 korumak amac\u0131 ta\u015f\u0131makta. \u00d6zellikle internet \u00fczerinden ger\u00e7ekle\u015ftirilen al\u0131\u015fveri\u015flerde vatanda\u015flar\u0131n g\u00fcvenli \u00fcr\u00fcnlere daha kolay ula\u015fabilmesini temin eden d\u00fczenleme, ayn\u0131 zamanda denetim s\u00fcre\u00e7lerini de daha etkin ve izlenebilir hale getirmekte.<\/p>\n

Yeni Y\u00f6netmelik, hem t\u00fcketiciler hem de e-ticaret faaliyeti y\u00fcr\u00fcten firmalar a\u00e7\u0131s\u0131ndan \u00f6nemli yenilikler i\u00e7ermekte olup, piyasaya arz edilen \u00fcr\u00fcnlerin mevzuata uygunlu\u011funu ve g\u00fcvenli\u011fini garanti alt\u0131na almay\u0131 hedeflemekte.<\/p>\n

Yasal temsilci zorunlulu\u011fu, T\u00fcrkiye\u2019de yerle\u015fik olmayan ger\u00e7ek veya t\u00fczel ki\u015filerin:<\/p>\n

– T\u00fcrkiye\u2019deki t\u00fcketicilere do\u011frudan sat\u0131\u015f yapmas\u0131,<\/p>\n

– TEMU, AliExpress, Shein, Amazon gibi platformlar arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn g\u00f6ndermesi
\ndurumlar\u0131nda ge\u00e7erli olacak. Bu temsilcinin T\u00fcrk hukukuna g\u00f6re tam yetkili ve sorumlu bir ki\u015fi veya kurulu\u015f olmas\u0131 gerekmekte. Temsilci, hem t\u00fcketicilerin haklar\u0131n\u0131n korunmas\u0131nda hem de kamu otoritelerinin denetim s\u00fcre\u00e7lerinde merkezi bir rol \u00fcstlenecek.<\/p>\n

TEMS\u0130LC\u0130 ATAMANIN HUKUK\u0130 N\u0130TEL\u0130\u011e\u0130<\/b><\/p>\n

Yabanc\u0131 firmalar taraf\u0131ndan atanan temsilci, T\u00fcrk hukuk sisteminde sat\u0131c\u0131n\u0131n hukuki muhatab\u0131 konumundad\u0131r. Bu ki\u015fi veya kurulu\u015f, genel i\u015flem ko\u015fullar\u0131, t\u00fcketici s\u00f6zle\u015fmeleri, ay\u0131pl\u0131 mal ve garanti sorumluluklar\u0131, vergi y\u00fck\u00fcml\u00fcl\u00fckleri ve idari para cezalar\u0131 gibi pek \u00e7ok konuda do\u011frudan sorumluluk ta\u015f\u0131yacak.<\/p>\n

T\u00fcketici ile sat\u0131c\u0131 aras\u0131nda bir uyu\u015fmazl\u0131k meydana geldi\u011finde, t\u00fcketici do\u011frudan temsilciye kar\u015f\u0131 dava a\u00e7abilecektir. Ayn\u0131 \u015fekilde, g\u00fcmr\u00fck ve vergi idaresi de yabanc\u0131 sat\u0131c\u0131n\u0131n y\u00fck\u00fcml\u00fcl\u00fcklerini takip ederken temsilciyi muhatap alacak.<\/p>\n

Bu yeni sistem, 6102 say\u0131l\u0131 T\u00fcrk Ticaret Kanunu, 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun, 213 say\u0131l\u0131 Vergi Usul Kanunu ve 5651 say\u0131l\u0131 Kanun \u00e7er\u00e7evesinde de\u011ferlendirildi\u011finde, yabanc\u0131 sat\u0131c\u0131n\u0131n T\u00fcrkiye\u2019deki sorumluluklar\u0131n\u0131 yerelle\u015ftiren ve hukuki muhatapl\u0131k sorununu ortadan kald\u0131ran bir d\u00fczenleme niteli\u011finde.<\/p>\n

T\u00dcKET\u0130C\u0130 A\u00c7ISINDAN HUKUK\u0130 KORUMA ARTIYOR<\/b><\/p>\n

Daha \u00f6nceki uygulamalarda yurtd\u0131\u015f\u0131ndan yap\u0131lan al\u0131\u015fveri\u015flerde t\u00fcketici \u00e7o\u011fu zaman hak arama s\u00fcre\u00e7lerinde zorluk ya\u015f\u0131yordu. Sat\u0131c\u0131ya ula\u015f\u0131lamamas\u0131, iade taleplerinin kar\u015f\u0131l\u0131ks\u0131z kalmas\u0131 ya da mahkeme ve hakem heyeti kararlar\u0131n\u0131n icras\u0131nda ya\u015fanan sorunlar, t\u00fcketiciyi ma\u011fdur eden ba\u015fl\u0131ca sorunlard\u0131. Ancak yeni d\u00fczenleme sayesinde t\u00fcketici internetten al\u0131\u015fveri\u015f yaparken fiziken ma\u011fazada bulunuyor gibi \u00fcr\u00fcn\u00fc inceleyevek ve daha g\u00fcvenli bir al\u0131\u015fveri\u015f yap\u0131lmas\u0131 sa\u011flanacak.<\/p>\n

Ayr\u0131ca, temsilci zorunlulu\u011fu sayesinde yurtd\u0131\u015f\u0131ndan gelen \u00fcr\u00fcnlerin g\u00fcmr\u00fck ve kalite denetimleri daha etkin yap\u0131labilecek, vergi ve di\u011fer mali y\u00fck\u00fcml\u00fcl\u00fcklerin yerine getirilmesi sa\u011flanacak.<\/p>\n

TEMS\u0130LC\u0130 BULUNDURMAYANLARA UYGULANACAK YAPTIRIMLAR<\/b><\/p>\n

Yabanc\u0131 sat\u0131c\u0131lar\u0131n T\u00fcrkiye’de temsilci bulundurmamas\u0131 halinde Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan \u00e7e\u015fitli yapt\u0131r\u0131mlar \u00f6ng\u00f6r\u00fclmektedir. Y\u00f6netmelikte \u00f6ng\u00f6r\u00fclen y\u00fck\u00fcml\u00fcl\u00fcklere ayk\u0131r\u0131 hareket edenler hakk\u0131nda, 7223 say\u0131l\u0131 \u00dcr\u00fcn G\u00fcvenli\u011fi ve Teknik D\u00fczenlemeler Kanunu<\/b> kapsam\u0131nda \u00f6ng\u00f6r\u00fclen idari yapt\u0131r\u0131mlar uygulanacakt\u0131r. Ayr\u0131ca, mevzuata ayk\u0131r\u0131 veya yan\u0131lt\u0131c\u0131 nitelikteki i\u00e7eriklere eri\u015fim engellenebilecektir. Bu kapsamda, uzaktan ileti\u015fim ara\u00e7lar\u0131 vas\u0131tas\u0131yla piyasaya arz edilen \u00fcr\u00fcnlerin g\u00fcvenli, mevzuata uygun ve denetlenebilir olmas\u0131 sa\u011flanarak hem t\u00fcketicilerin korunmas\u0131 hem de piyasa d\u00fczeninin tesisi hedeflenmekte.<\/p>\n

Bunun yan\u0131 s\u0131ra, vergi mevzuat\u0131na ayk\u0131r\u0131 davran\u0131\u015flarda bulunan sat\u0131c\u0131lar i\u00e7in vergi cezalar\u0131 da s\u00f6z konusu olabilir. Dolay\u0131s\u0131yla, temsilci atamayan bir yabanc\u0131 sat\u0131c\u0131 hem idari hem de cezai sorumluluklarla kar\u015f\u0131 kar\u015f\u0131ya kalabilecek.<\/p>\n

SONU\u00c7<\/b><\/p>\n

T\u00fcrkiye\u2019de e-ticaret alan\u0131nda getirilen bu yeni d\u00fczenleme, hem t\u00fcketicilerin haklar\u0131n\u0131 korumak hem de piyasa d\u00fczenini sa\u011flamak a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Temsilci bulundurma zorunlulu\u011fu sayesinde yabanc\u0131 sat\u0131c\u0131lar\u0131n faaliyetleri T\u00fcrk hukuku \u00e7er\u00e7evesinde denetlenebilir hale gelmi\u015f, t\u00fcketiciler i\u00e7in g\u00fcvenli bir al\u0131\u015fveri\u015f ortam\u0131 sa\u011flanm\u0131\u015ft\u0131r.<\/p>\n

S\u00f6z konusu d\u00fczenlemenin, kamu maliyesinde ya\u015fanan kay\u0131plar\u0131n azalt\u0131lmas\u0131, t\u00fcketici haklar\u0131n\u0131n korunmas\u0131 ve kay\u0131t d\u0131\u015f\u0131 ekonomik faaliyetlerin denetim alt\u0131na al\u0131nmas\u0131 bak\u0131m\u0131ndan stratejik nitelikte bir reform oldu\u011fu s\u00f6ylenebilir.<\/p>\n

Meralsu Kalkanc\u0131<\/strong><\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticaret, g\u00fcn\u00fcm\u00fczde d\u00fcnya genelinde h\u0131zla b\u00fcy\u00fcyen bir sekt\u00f6r haline geldi. S\u0131n\u0131rlar\u0131n ortadan kalkt\u0131\u011f\u0131 bu yeni ticaret anlay\u0131\u015f\u0131nda, d\u00fcnyan\u0131n herhangi bir yerindeki bir sat\u0131c\u0131, T\u00fcrkiye\u2019deki t\u00fcketicilere kolayl\u0131kla \u00fcr\u00fcn satabilmekte. Ancak bu k\u00fcresel eri\u015fim, t\u00fcketici haklar\u0131n\u0131n korunmas\u0131, vergi d\u00fczenlemeleri ve ticari denetim mekanizmalar\u0131 a\u00e7\u0131s\u0131ndan baz\u0131 sorunlar\u0131 da beraberinde getirmi\u015f durumda. \u00d6zellikle yurtd\u0131\u015f\u0131ndan yap\u0131lan al\u0131\u015fveri\u015flerde t\u00fcketicilerin muhatap bulamamas\u0131,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"class_list":["post-993534","post","type-post","status-publish","format-standard","hentry","category-bilgi-kaynaklari"],"_links":{"self":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/993534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/comments?post=993534"}],"version-history":[{"count":2,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/993534\/revisions"}],"predecessor-version":[{"id":993576,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/993534\/revisions\/993576"}],"wp:attachment":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/media?parent=993534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/categories?post=993534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/tags?post=993534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}