{"id":993538,"date":"2025-08-25T09:01:57","date_gmt":"2025-08-25T06:01:57","guid":{"rendered":"https:\/\/cukurpartners.com\/?p=993538"},"modified":"2025-08-26T09:34:20","modified_gmt":"2025-08-26T06:34:20","slug":"alisveriste-kvkk-onayi-sms-yontemi-kurul-kararlarina-uygun-mu","status":"publish","type":"post","link":"https:\/\/cukurpartners.com\/tr\/alisveriste-kvkk-onayi-sms-yontemi-kurul-kararlarina-uygun-mu\/","title":{"rendered":"Al\u0131\u015fveri\u015fte KVKK Onay\u0131: SMS Y\u00f6ntemi Kurul Kararlar\u0131na Uygun mu?"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><b>Giri\u015f<\/b><\/p>\n<p class=\"p1\">Dijital d\u00fczende ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerde ve fiziki perakende ortamlar\u0131nda, t\u00fcm t\u00fcrleriyle birlikte SMS yoluyla do\u011frulama kodlar\u0131 g\u00f6nderilerek al\u0131nan \u201conaylar\u201d giderek yayg\u0131nla\u015fmaktad\u0131r. Ancak bu y\u00f6ntemle al\u0131nan onaylar, 6698 say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (\u201cKVKK\u201d) ile belirlenen \u201ca\u00e7\u0131k r\u0131za\u201d tan\u0131m\u0131n\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli tart\u0131\u015fmalar bar\u0131nd\u0131rmaktad\u0131r.<\/p>\n<p class=\"p1\">\u00d6zellikle KVK Kurulu\u2019nun yak\u0131n tarihte yay\u0131mlanan 10.06.2025 tarihli ve 2025\/1072 say\u0131l\u0131 \u0130lke Karar\u0131 bu y\u00f6ntemin kullan\u0131m\u0131na ili\u015fkin temel esaslar\u0131 belirlemektedir. S\u00f6z konusu karar, 26.06.2025 tarihli ve 32938 say\u0131l\u0131 Resmi Gazete\u2019de yay\u0131mlanm\u0131\u015f olup, ayn\u0131 zamanda Kurumun internet sitesinde de yay\u0131mlanarak kamuoyuna duyurulmu\u015ftur ( <a href=\"https:\/\/www.resmigazete.gov.tr\/26.06.2025\"><span class=\"s1\">https:\/\/www.resmigazete.gov.tr\/26.06.2025<\/span><\/a> ). Kararda, do\u011frulama kodu arac\u0131l\u0131\u011f\u0131yla a\u00e7\u0131k r\u0131za al\u0131nmaya \u00e7al\u0131\u015f\u0131lmas\u0131n\u0131n hukuka uygun say\u0131labilmesi i\u00e7in yerine getirilmesi gereken unsurlar ayr\u0131nt\u0131l\u0131 \u015fekilde ortaya konmu\u015ftur.<\/p>\n<p><b>Mevzuat \u00c7er\u00e7evesi<\/b><\/p>\n<p class=\"p1\">KVKK \u00e7er\u00e7evesinde, a\u00e7\u0131k r\u0131za; belirli bir konuya ili\u015fkin, bilgilendirmeye dayanan ve \u00f6zg\u00fcr iradeyle a\u00e7\u0131klanmas\u0131 gereken bir veri sahibi beyan\u0131d\u0131r. Kanun\u2019un 5. maddesi uyar\u0131nca, a\u00e7\u0131k r\u0131za olmad\u0131k\u00e7a kural olarak ki\u015fisel veri i\u015flenemez.<\/p>\n<p class=\"p1\">Ayr\u0131ca al\u0131c\u0131lara elektronik ileti (SMS, e-posta, arama vb.) g\u00f6nderilmesine y\u00f6nelik kurallar 6563 say\u0131l\u0131 Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun ve bu Kanun\u2019a dayanarak y\u00fcr\u00fcrl\u00fc\u011fe konan Ticari \u0130leti\u015fim ve Ticari Elektronik \u0130letiler Hakk\u0131nda Y\u00f6netmelik ile belirlenmi\u015ftir.<\/p>\n<p class=\"p1\">Bu d\u00fczenlemeler uyar\u0131nca; bir mal veya hizmeti tan\u0131tmak, pazarlamak, tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmak gibi ticari ama\u00e7larla al\u0131c\u0131lara SMS veya benzeri yollarla ticari elektronik ileti g\u00f6nderilmesi, ancak daha \u00f6nceden onay verilmi\u015f olmas\u0131 \u015fart\u0131na ba\u011flanm\u0131\u015ft\u0131r. Bu onay, \u0130leti Y\u00f6netim Sistemi (\u201c\u0130YS\u201d) kayd\u0131na da konu edilmek zorundad\u0131r. Al\u0131c\u0131n\u0131n onay\u0131 bulunmaks\u0131z\u0131n g\u00f6nderilen ticari elektronik iletiler, hem KVKK hem de e-ticaret d\u00fczenlemeleri bak\u0131m\u0131ndan yapt\u0131r\u0131m konusu olabilmektedir.<\/p>\n<p><b>2025\/1072 Say\u0131l\u0131 KVK Kurulu \u0130lke Karar\u0131 I\u015f\u0131\u011f\u0131nda De\u011ferlendirme<\/b><b><\/b><\/p>\n<p class=\"p1\">Kurul karar\u0131nda \u00f6zellikle \u015fu hususlar vurgulanm\u0131\u015ft\u0131r:<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\">\u0130lgili ki\u015finin, hangi i\u015flem i\u00e7in onay verdi\u011fini <b>a\u00e7\u0131k\u00e7a anlamas\u0131 gerekir.<\/b> Onay metinleri belirsiz, genel ya da \u00e7oklu ama\u00e7lar\u0131 i\u00e7eren \u015fekilde d\u00fczenlenmemelidir.<\/li>\n<li class=\"li2\">Tek bir SMS onay\u0131yla hem kampanya g\u00f6nderimi hem \u00fcyelik hem de ki\u015fisel veri i\u015flenmesine onay verilmesi hukuka ayk\u0131r\u0131d\u0131r. Her bir i\u015fleme faaliyeti i\u00e7in ayr\u0131 a\u00e7\u0131k r\u0131za al\u0131nmal\u0131d\u0131r.<\/li>\n<li class=\"li2\">A\u00e7\u0131k r\u0131za \u015farta ba\u011fl\u0131 olamaz; yani r\u0131za vermeyen bir ki\u015fiye hizmet sunulmamas\u0131 halinde bu r\u0131za hukuken ge\u00e7ersiz say\u0131labilir. R\u0131zan\u0131n \u00f6zg\u00fcr irade ile verilmesi esast\u0131r.<\/li>\n<li class=\"li1\">SMS ile do\u011frulama kodu g\u00f6nderildikten sonra, ki\u015finin bu kodu payla\u015fmas\u0131n\u0131n \u201cdo\u011frudan a\u00e7\u0131k r\u0131za beyan\u0131\u201d olarak yorumlanmas\u0131, Kurul\u2019a g\u00f6re hukuki g\u00fcvence yaratmamaktad\u0131r.<\/li>\n<\/ul>\n<p class=\"p1\">Kurul\u2019a g\u00f6re, do\u011frulama kodlar\u0131n\u0131n kullan\u0131lmas\u0131 yoluyla \u201ca\u00e7\u0131k r\u0131za\u201d al\u0131nmas\u0131n\u0131n hukuken ge\u00e7erli olabilmesi i\u00e7in; i) her bir veri i\u015fleme faaliyeti i\u00e7in ayr\u0131 ayr\u0131 bilgilendirme yap\u0131lmas\u0131, ii) ayd\u0131nlatma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fcn eksiksiz yerine getirilmesi ve iii) r\u0131zan\u0131n i\u015flem \u015fart\u0131na ba\u011fl\u0131 olmadan verilmesi gerekmektedir. Ayr\u0131ca ki\u015filerin bu r\u0131zay\u0131 vermekten ka\u00e7\u0131nma hakk\u0131 hakk\u0131nda a\u00e7\u0131k ve anla\u015f\u0131l\u0131r \u015fekilde bilgilendirilmeleri gerekir.<\/p>\n<p><b>Uygulamada S\u0131k Yap\u0131lan Hatalar<\/b><\/p>\n<p class=\"p1\">Ticari hayattaki uygulamas\u0131nda mal ve hizmet sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan s\u0131kl\u0131kla yap\u0131lan hatalar\u0131 \u015fu \u015fekilde \u00f6rneklendirebiliriz:<\/p>\n<p class=\"p1\">Tek bir onay ile hem \u00fcyelik, hem veri i\u015fleme, hem de ticari iletilere izin verilmesi<\/p>\n<p class=\"p1\">&#8211; R\u0131za metinlerinin yeterince a\u00e7\u0131klanmamas\u0131 veya karma\u015f\u0131k dil kullan\u0131lmas\u0131<\/p>\n<p class=\"p1\">&#8211; Do\u011frulama kodunun i\u015flem \u015fart\u0131 haline getirilmesi ve bu konuda ayd\u0131nlatma yap\u0131lmamas\u0131<\/p>\n<p class=\"p1\">&#8211; \u0130lgili ki\u015filerin r\u0131zalar\u0131n\u0131 geri \u00e7ekme hakk\u0131ndan haberdar edilmemesi ya da teknik olarak bunu kullanmalar\u0131n\u0131n engellenmesi<\/p>\n<p class=\"p1\">&#8211; Onaylar\u0131n \u0130YS sistemine kaydedilmemesi ya da yasal s\u00fcrelere uygun tutulmamas\u0131<\/p>\n<p class=\"p1\"><b>Uyum \u00d6nerileri<\/b><\/p>\n<p class=\"p1\">Olas\u0131 bir idari yapt\u0131r\u0131mla kar\u015f\u0131la\u015fmamak i\u00e7in KVK Kurulu\u2019nun g\u00fcncel \u0130lke Karar\u0131 I\u015f\u0131\u011f\u0131nda uyum \u00f6nerilerimiz ise \u015fu \u015fekilde:<\/p>\n<p class=\"p1\">&#8211; Her bir veri i\u015fleme amac\u0131 i\u00e7in ayr\u0131 a\u00e7\u0131k r\u0131za metni haz\u0131rlanmal\u0131d\u0131r.<\/p>\n<p class=\"p1\">&#8211; SMS do\u011frulama kodlar\u0131 ancak kimlik do\u011frulama amac\u0131yla kullan\u0131lmal\u0131; a\u00e7\u0131k r\u0131za beyan\u0131 yerine ge\u00e7ti\u011fi kabul edilmemelidir.<\/p>\n<p class=\"p1\">&#8211; \u0130\u015flemler s\u0131ras\u0131nda ilgili ki\u015filerin bilgilendirilmesi ve tercihlerinin \u00f6zg\u00fcrce yapabilmesine olanak sa\u011flanmal\u0131d\u0131r.<\/p>\n<p class=\"p1\">&#8211; Ticari elektronik iletilere ili\u015fkin onay, \u0130YS kayd\u0131na uygun \u015fekilde, a\u00e7\u0131k, sade ve ayr\u0131 olarak al\u0131nmal\u0131d\u0131r.<\/p>\n<p class=\"p1\">&#8211; Onay s\u00fcreci, hizmetin sunulmas\u0131na zorunlu olmayan bir unsur olarak yap\u0131land\u0131r\u0131lmal\u0131, alternatif se\u00e7enekler sunulmal\u0131d\u0131r.<\/p>\n<p class=\"p1\"><b>Sonu\u00e7<\/b><\/p>\n<p class=\"p1\">KVK Kurulu\u2019nun 26 Haziran 2025 tarihli ve 32938 say\u0131l\u0131 Resm\u00ee Gazete\u2019de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015f olan (Resm\u00ee Gazete ba\u011flant\u0131s\u0131) 2025\/1072 say\u0131l\u0131 karar\u0131, SMS yoluyla al\u0131nan onaylar\u0131n KVKK kapsam\u0131nda ge\u00e7erli olabilmesi i\u00e7in a\u00e7\u0131k r\u0131za unsurlar\u0131n\u0131n eksiksiz ve \u015farta ba\u011fl\u0131 olmadan yerine getirilmesini \u015fart ko\u015fmakta<\/p>\n<p class=\"p1\">Aksi halde, kriterleri kar\u015f\u0131lamayan<span class=\"Apple-converted-space\">\u00a0 <\/span>y\u00f6ntemle toplanan r\u0131zalar veri sorumlular\u0131 i\u00e7in idari para cezas\u0131 ve di\u011fer yapt\u0131r\u0131m riskleri do\u011furabilecektir. Kurul kararlar\u0131 \u0131\u015f\u0131\u011f\u0131nda \u015firketlerin, dijital onay s\u00fcre\u00e7lerini hem KVKK hem de e-ticaret mevzuat\u0131 ile uyumlu h\u00e2le getirmeleri, hukuki a\u00e7\u0131dan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<p class=\"p1\">Bu konuda daha \u00f6nce haz\u0131rlad\u0131\u011f\u0131m\u0131z, e-ticaret sitelerinin m\u00fc\u015fterilerine izinsiz ileti g\u00f6ndermesiyle ilgili temel hukuki ilkeleri ele alan blog yaz\u0131m\u0131za da g\u00f6z atabilirsiniz: <a href=\"https:\/\/cukurpartners.com\/tr\/e-ticaret-siteleri-musterilerine-izinsiz-mesaj-mail-ve-ileti-gonderebilir-mi\/\"><span class=\"s1\">https:\/\/cukurpartners.com\/tr\/e-ticaret-siteleri-musterilerine-izinsiz-mesaj-mail-ve-ileti-gonderebilir-mi\/<\/span><\/a> Bu yaz\u0131m\u0131zda, ticari elektronik ileti g\u00f6nderiminin hem KVKK hem de e-ticaret mevzuat\u0131na uygun \u015fekilde nas\u0131l yap\u0131land\u0131r\u0131lmas\u0131 gerekti\u011fine ili\u015fkin detayl\u0131 a\u00e7\u0131klamalara yer verilmi\u015ftir.<\/p>\n<p><strong>Av. Ezginaz \u00c7al\u0131\u015f\u0131r<\/strong><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giri\u015f Dijital d\u00fczende ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerde ve fiziki perakende ortamlar\u0131nda, t\u00fcm t\u00fcrleriyle birlikte SMS yoluyla do\u011frulama kodlar\u0131 g\u00f6nderilerek al\u0131nan \u201conaylar\u201d giderek yayg\u0131nla\u015fmaktad\u0131r. Ancak bu y\u00f6ntemle al\u0131nan onaylar, 6698 say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (\u201cKVKK\u201d) ile belirlenen \u201ca\u00e7\u0131k r\u0131za\u201d tan\u0131m\u0131n\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli tart\u0131\u015fmalar bar\u0131nd\u0131rmaktad\u0131r. \u00d6zellikle KVK Kurulu\u2019nun yak\u0131n tarihte yay\u0131mlanan 10.06.2025 tarihli ve 2025\/1072 say\u0131l\u0131&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"class_list":["post-993538","post","type-post","status-publish","format-standard","hentry","category-bilgi-kaynaklari"],"_links":{"self":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/993538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/comments?post=993538"}],"version-history":[{"count":2,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/993538\/revisions"}],"predecessor-version":[{"id":993583,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/993538\/revisions\/993583"}],"wp:attachment":[{"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/media?parent=993538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/categories?post=993538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cukurpartners.com\/tr\/wp-json\/wp\/v2\/tags?post=993538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}